Digital Marketing Executive

IDBS helps BioPharma organizations unlock the potential of AI/ML to improve the lives of patients. As a trusted long-term partner to 80% of the top 20 global BioPharma companies, IDBS delivers powerful cloud software and services specifically designed to meet the evolving needs of the BioPharma sector.

IDBS, a Danaher company, leverages 35 years of scientific informatics expertise to help organizations design, execute and orchestrate processes, manage, contextualize and structure data and gain valuable insights throughout the product lifecycle, from R&D through manufacturing. Known for its signature IDBS E-WorkBook software, IDBS has extended its flexible, scalable solutions to the IDBS Polar and PIMS cloud platforms to help scientists make smarter decisions with assured confidence in both GxP and non-GxP environments. 

Do you want to work in a collaborative and innovative team? Do you enjoy creating impactful digital marketing campaigns?

We are currently seeking a Digital Marketing Executive who will be responsible for setting up, monitoring, and optimizing integrated global digital campaigns designed to increase IDBS brand awareness and the visibility of our product offerings, and supply Marketing Engaged Leads (MELs) and Marketing Qualified Leads (MQLs) into the Marketing funnel.

This is an office-based position which will require regular travel to the office based on business needs.

What we’ll get you doing:

• Support the planning and implementation of tactical digital campaigns and related multi-channel, targeted campaigns to help meet marketing and pipeline objectives.

• Create and update website pages, landing pages and email blasts to support new content and campaigns.

• Manage social media channels. Ensure regular posting, working with stakeholders to identify relevant content, to increase the number of followers and post engagement. Support employee engagement by sharing relevant posts on a regular basis.

• Leverage AI tools to generate content for emails, social media, and other digital marketing materials from briefs provided by stakeholders.

• Support campaign analysis for all channels so learnings can be used for future campaign optimization and continuous improvement. Use data and quality metrics to regularly review, evaluate and improve results on key targets for all initiatives.

Here is what success in this role looks like:

• Degree or equivalent in marketing, website design, or related discipline.

• Experienced in a digital marketing role including creating emails, webpages, managing LinkedIn paid campaigns and social media platforms.

• Strong understanding of web technologies and the ability to create and optimize webpages and setting up and managing nurture programs.

• A good working knowledge of MarTech technology (marketing technology), including Salesforce, Pardot, WordPress, and analytics tools would be highly advantageous.

• Strong time management skills, results-oriented and able to work with minimal guidance.

It would be a plus if you also possess previous experience in:

• SaaS B2B marketing, pharmaceutical, or life sciences industries

• Wordpress content management systems

• Hand-on knowledge of Salesforce and Pardot

Travel Requirements:

• Ability to travel up to 10%.

At IDBS we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a flexible work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDBS can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.